Understanding the customer requirement, taking cues from the culture and ensuring a trigger of meaningful interaction is our key.

We firmly live by the concept  which is ‘Engage or Die’ or ‘Activate to Amplify’ and strongly advocate physical experience to a Digital Interaction to all our brands.

We keep the process simple and focussed i.e, Innovative idea and design to interesting post-activation contents.

Case Studies

  • Bajaj Electricals - Anti gravity booth

  • Bajaj Electricals the leading sponsors of the Pro Kabaddi league wanted to create an innovative experience zone for the customers.
  • To give experience of the complete range of BAJAJ electricals Home appliance a full fledge kitchen was created upside down.
  • Photographs was clicked either on the customers phone and the same was posted on their fb page with a integrtaed brand campaign Hashtag.
  • This was a clear case of BTL to Online amplification program.
  • This Antigravity booth was created outside the venues of Pro kabaddi arena at Patna, Kolkata, Delhi & Hyderabad.
  • Result : 4 cities
  • Engaged : 1120 customers
  • Amplified : To More than 1 lakh Audience.

  • Café Coffee Day - Crunchy Frappe beverage

  • Segway & Look walker activity for cafe Coffee day were done across Mumbai, Delhi & Pune for their newly launched Crunchy Frappe beverage.
  • The main target behind this activity was to make people aware of CCD’s new product & combo offer as well as to increase the no of footfalls at CCD shops.

  • Castrol – Vehicle Safety Month

  • Core Objective of the activity was to imbibe vehicle safety culture to 2 Wheelers safeguard family.
  • Brand Objective was Top of the Mind recall of Castrol Oil and Castrol commitment towards safety.
  • Castrol Safety Check-up was a 360 degrees BTL activation campaign. From Communication to on boarding of the Mechanics for the Vehicle safety, Merchandising theirs outlets, Road shows and engagement to meet the TG, to convert them to check their 2 wheelers for safety standards.
  • Activity involve Van based Road shows to promote free safety check ups at Castrol Pit Stops & Bike Points
  • The activity also included Consumer engagement activities at hot spots, Colleges and Market areas
  • Lead generation and data collection of targeted TG was another key objective.
  • Duration: 45 days
  • Location: 25 towns South India
  • Engaged : 12000 TG
  • SMS generated : 5000
  • Safety Check up : 4900 Bikes

  • Club Mahindra – pack your BAG AND WIN

  • This BTL Promotional activity at Essel World was to reach to maximum families.“Pack Ur Bag N Win” was a concept we ideated and executed at Essel World.
  • The activity was to promote the features of Club Mahindra packages.

  • Gangar Eyenation- Store Launch

  • Gangar Eyenation Store Launch was to generate interest and hype of the new Store at Phoenix Mills Lower Parel.
    Awareness and Footfall generation was the objective and hence we created a nice playful stalls with multiple props and cut-outs for selfies and Photo opp.
  • TG engaged : 2500
  • Eye balls : 15000

  • Hershey - Brookside Brand Activation and Sampling Promotion

  • Brookside the dark chocolate brand of Hershey’s was Activated, Promoted, Sampled and Sold at multiple touch points Pan India for 18 months. The touch points are Festivals, Corporates, Malls and Multiplexes & even Reality shows
  • Hershey’s globally believe in a matrix of Spend to sampling to sales and we always met this standards.
  • Media and Space buying, Designing, Stall Execution, Alliances, Stock inventory management, and smooth End to Activation cum sales was the focus.
  • Result : 20 cities, 25 malls, 20 Multiplexes, 10 Festivals, 12 Corporate parks and more than 100 Modern Trade outlets were covered.
  • Sampled : 8 lakhs TG
  • Brookeside sold worth : 40 lakhs

  • Honda brio - Celebrate Mother’s Month

An entire promotional campaign called ‘Celebrate Mother’s Month’ was held with Honda Brio’ across 21 showrooms and 34 RWAs in Delhi NCR. The campaign was designed to suit the communication of Honda Brio’s ‘Love is Back’ and connect it to female audiences.

  • Nilkamal – Pillow Fight

  • The Plastic Chair Market leaders had Introduced in their portfolio a new range of Pillows as their new vertical in Household.
  • To give an experiential and Brand bull we had to create an experience which would create interest and amplify the same.
  • Hence we came out with the Idea of a pillow fight inside a make shift boxing ring.
  • Women or Girls or even couple’s were invited to get into a 2 min round of Pillow fights and discount coupon and merchandise was offered as gratification.
  • Engaged : 600 TG
  • Eyeballs : 20000 TG

  • Paytm - Paytm wallet to UPI

  • A pure ROI led BTL Activation and campaign to increase the user base of Paytm UPI downloads.
  • Paytm Wallet to UPI Downloads was challenge which was undertaken at Corporates and hot spots Pan India for a period of 45 days.
  • While Paytm Wallets userbase were high the Paytm UPI base was low and our Promoters needed to engage connect and convert the TG through a unique QR Code which was different at all locations.
  • It was a 24 city BTL Activations with Customized Canters and Regular setups at Corporates, Hotspots and Markets.
  • Duration: 45 days
  • Location: 25 Cities Pan India
  • Engaged : 1,20,000 Wallet holders
  • Data generated for UPI through QR code : 44,000

  • Vans - Myntra Fashion Week

  • VANS DIY at the Myntra Fashion weekend was a craze.
  • Vans off the wall believes in the genre of extreme sports skateboarding Graffiti.
  • We distributed white Canvas shoes to all the customers who could actually do the live DIY (do it yourself) graffiti on the white shoes.
  • Held at Phoenix Worli and other locations, this was an Innovation which we co-created with Vans on the wall
  • We engaged with more than 1000 participant’s and a huge no of on lookers.
  • Result : 2 Malls
  • Reach : 2000
  • Engaged : 180
  • Eyeballs : 20000

  • We chat - Mall Activity

  • We successfully executed the “We Chat” BTL promotions at around 15 malls pan India and colleges, and was one of our first Download activity business.
  • A Wi-Fi zone was created in Malls with a creative set-up & the TG was approached by trained promoters & explained the benefits of the application.
  • Those who used to Download a got Dominoes, McDonald’s or KFC coupons or a branded Sipper.
  • Total Downloads : 1 lakh

  • Bajaj Electricals -Disney School Contact Program

  • Bajaj Electrical tied up with Disney fans for a special range of Children’s room, Disney Fans which had different disney characters.
  • Whilst purchasers were the parents, the influencers were the School children below 8 th standard and hence we planned a School Contact program
  • Every Kid was given a Fan blade shaped White coloring board with Disney Characters Outline already Pre printed
  • Kids had to color these fan blades into their imagination and also retain them
  • These sunboard fan blades had Bajaj Branding on it.
  • Result : 3 cities
  • Reach : 60 schools

  • Wockhardt – Protinex School Contact Program

  • Selling Health drinks for Children are a task. Whilst the consumers are the kids, the buyers are the parents.
    Hence we curated the Protinex Nutrition session along with BMI testing for Parents who ere Invited with there children at 6 cities.
  • This School contact activation program also included wet or dry sampling, depending on school to school.
  • Result : 6 cities
  • Reach : 110 schools
  • Engaged and sample : 17000 Parents & Children

  • Thomas Cook – Vienna Tourism Mall Activation

  • Thomas Cook along with Vienna tourism wanted to engage with prospective cutomers who travel abroad to showcase Vienna as an exotic Tourist destination
  • This award winning Activation was selected as the 2nd best Mall activation in the tourism category and gave us a lot of traction.
  • The designs and concept was stunning enough to pull a large crowd and engage for Vienna Tourism.
  • Engaged : 2000 TG
  • Eyeballs : 15000 TG

  • Reliance Trendz – TOONFEST

  • Reliance Trends Toon Fest Brand and Experiential Campaign in association with Disney was planned and managed across 12 cities in 4 states of India.
  • Atrias of Malls which had Reliance Trends Retail was blocked for a week with Pre promotion done announcing their arrival of their favourite character.
  • Professional Artistes who adorn the costumes of Spiderman, Doremon and Ben 10 were invited from USA to interact and engage with the kids
  • This was followed with a Fashion show for the kid’s brands of clothing to promote Reliance Inhouse brands.
  • Experience of the Kids to the TOONFEST spectacle was beyond words