Pacing the needs of the customers, taking cues from the culture, realizing what will trigger a meaningful interaction are our way to closely align Consumers & Customers with the overall progression of Brands & Businesses.
We firmly live by the concept  which is ‘Engage or Die’, or ‘Activate to Amplify’ and strongly advocate Physical experience to a Digital Interaction to all our brands.

We keep the process simple and focussed ie, Innovative Idea and design to Interesting Post Activation contents

Case Studies

  • Bajaj Electricals - Anti gravity booth

Bajaj Electricals the leading sponsors of the ProKabbadi league wanted to create an  innovative experience zone for the customers.

To give experience of the complete Range of BAJAJ electricals Home appliance a full fledge kitchen was created upside down.

Photographs was clicekd either on the customers phone and the same was posted on their fb page with a integrtaed brand campaign Hashtag

This was a clear case of BTL to Online amplification program

This Anti Gravity  booth was created outside the venues of Pro kabbaddi arena at Patna, Kolkata,  Delhi & Hyderabad.

Result : 4 cities

Engaged : 1120 customers

Amplified : To More than 1 lakh Audience

  • CCD

Segway & Look walker activity for café Coffee day were done across Mumbai, Delhi & Pune for their newly launched Crunchy Frappe beverage.
The main target behind this activity was to make people aware of CCD’s new product & combo offer as well as to increase the no of footfalls at CCD shops.

  • Castrol – Vehicle Safety Month

Core Objective of the Activity was to  Imbibe Vehicle Safety culture to 2 Wheelers safeguard family

Brand Objective was Top of the Mind recall of Castrol Oil and Castrol commitment towards safety.

Castrol Safety Check-up was a 360 degrees BTL activation campaign. From Communication and on boarding of the Mechanics for the Vehicle safety, Merchandising theirs outlets, Road shows and engagement to meet the TG, to convert them to check their 2 wheelers for safety standards

Activity involve Van based Road shows to promote free safety check ups at Castrol Pit Stops & Bike Points

The activity also included Consumer engagement activities at hot spots, colleges and Market areas

Lead generation and data collection of targeted TG was another key objective

Duration: 45 days

Location: 25 towns South India

Engaged : 12000 TG

SMS generated : 5000

Safety Check up : 4900 Bikes

  • Club Mahindra – pack your BAG AND WIN

This BTL Promotional activity at Essel World was to reach to maximum families .

“Pack Ur Bag N Win”  was a concept we ideated  and executed at Essel World in .

The activity was to promote the features of Club Mahindra packages

  • Gangar Eye Nation- Mall Activity

Gangar Eyenation Store Launch was to generate interest and hype of the new Store at Phoenix Mills Lower Parel

Awareness, and Footfall generation was the objective, and hence we created a nice and playful stalls with multiple, props and cut-outs for selfies and Photo opp

Tg engaged : 2500

Eye balls : 15000

  • Hershey - Brookside Brand Activation and Sampling Promotion

Brookside the dark chocolate brand of Hersheys  was Activated Promoted Sampled and sold at multiple touch points Pan India for 18 months . The touch points Festivals, Corporates, Malls and Inox Multiplex.

From the deisgn of the stall to execution, sampling and conversion to sales

Hersheys globally believe in a matrix of Spend to sampling to sales and we always met this standards.

Result : 20 cities, 15 malls, 20 Inoxes, 10 Festivals, 12 Corporate parks and more than 50 Modern Trade outlets were covered

Sampled : 8 lakhs TG

Brookeside sold worth : 40 lakhs

  • Honda brio

An entire promotional campaign called ‘Celebrate Mother’s Month was held with Honda Brio’ across 21 showrooms and 34 RWAs in Delhi NCR. The campaign was designed to suit the communication of Honda Brio’s ‘Love is Back’ and connect it to female audiences.

  • Nilkamal – Mall Activation

The Plastic Chair Market leaders hav Introduced in their portfolio a new range of Pillows as their new vertical in Household.

To give an experiential and Brand bull we had to creat an experience which would create interst and amplify the same.

Hence we came out with the Idea of a pillow fight inside a make shift boxing ring.

Women or Girls or even couple s were invited to get into a 2 min round of Pillow fights and discount coupone and merchandise was offered as gratification

Engaged : 600 TG

Eyeballs :  20000 TG

  • Paytm - Roadshow

A pure ROI led BTL Activation and campaign to increase the user base of Paytm UPI downloads

Paytm Wallet to UPI Downloads was challenge which was undetrtaken at Corporates and hot spots Pan India for a period of 45 days.

While Patm Wallets userbase were high the Paytm UPI base was low and our Promoters needed to engage connect and convert the TG through a unique QR Code, which was different all  location

It was a 24 city BTL Activations with Customised Canters and Regular setups at Corporates, Hotspots and Markets

Duration: 45 days

Location: 25 Cities Pan India

Engaged : 1,20,000 Wallet holders

Dat generated for UPI through Q r code : 44,000

  • Vans - Myntra Fashion Week

VANS DIY at the Myntra Fashion weekend was a craze.

Vans off the wall  believes in the genre of extreme sports skateboarding Graffiti

We distributed white Canvas shoes to all the customers who could actually do the live DIY (do it yourself)  graffiti on the white shoes.

Held at Phoenix Worli and other locations this was an Innovation which we co created with Vans on the wall

We engaged with more than 1000 particiapants and a huge no of onlookers

Result : 2 Malls

Reach : 2000

Engaged  : 180

Eyeballs : 20000

  • We chat - Mall Activity

We successfully executed the “We Chat” BTL promotions at around 15 malls pan India and colleges, and was one of our first Download activity business.

A Wi-Fi zone was created in Malls with a creative set-up &the TG was approached by trained promoters & explained the benefits of the application

Those who used to Downloada got Dominoes, Macdonalds or KFC coupons or a branded Sipper

Total Downloads : 1 lakh

  • Bajaj Electricals -School Contact Program

Bajaj Electrical tied up with Disney fans for a special range of Childrens room Disney Fans which had different disnet characted.

Whlst purchasers were the parents, the influencers were the School children below 8 th standard and hence we planned a School Contact program

Every Kid was given a Fan blade shaped White coloring board with Disney Characters Outline  already Pre printed

Kids had to color these fan blades into their imagination and also retain them

These sunboard fan blades had Bajaj Branding on it.

Result : 3 cities

Reach : 60 schools

Engaged  : 1000 CHILDREN

  • Wockhardt – Protinex School Contact Program

Selling Health drinks for Children are a task. Whilst the Consumers are the kids the buyers are the parents.

Hence we curated the Protinex Nutition session along with BMI testing for Parents who ere Invited with there children at 6 cities.

This School contact activation program also included wet or dry sampling, depending on school to school

Result : 6 cities

Reach : 110 schools

Engaged and sample : 17000 Parents  & Children

  • Thomas Cook – Vienna Tourism Mall Activation

Thomas Cook along with Vienna tourism wanted to engage with

This award winning Activation was selected as the 2nd best Mall activation in the tourism category and gave us a lot of traction.

The designs and concept was stunning enough to pull a large crowd and engage for Vienna Tourism

Engaged : 2000 TG

Eyeballs : 15000 TG

  • Reliance Trendz – TOONFEST

Reliance Trendz Toon Fest Brand and Experiential Campaign in association with Disney was planned and managed across 12 cities in 4 states of India.

Atrias of Malls which had Reliance Trenz Retail was blocked for a week with Pre promotion done announcing their arrival of their favourite character.

Professional Artistes who adorn the costumes of Spiderman, Doremon and Ben 10 were invited from USA to interact and engage with the kids

This was followed with a Fashion show for the kids brands of clothing to promote Reliance Inhouse brands.

Experience of the Kids to the toonfest spectacle was beyond words