Western Union launched the domestic Easy Money Transfer service on 2nd July 2013 which helps immigrants from small towns and villages, working in urban metros to transfer money to their home easily, this is supported by Kotak Mahindra. The service was launched in the presence of Global C.E.O WUMT- Mr. Hikmat, Kotak Mahindra Bank Director- Mr. Uday kotak and R.B.I official Mr. Padmanabhan.
The event hosted by Parizad Kolah Marshal. The event began with a lamp lighting ceremony followed by announcements and the unveiling of the service. Mr. Padmanabhan started by pressing a Buzzer to reveal the split backdrop with the replica of a domestic money transfer service. Global CEO of Western Union, Hikmat played the role of the retailer whereas Padmanabhan demonstrated a mock transfer to launch the first Western Union domestic money transfer service.
It was a single day event and consisted of launch, media brief, town hall and cocktail dinner. The people present were Western union’s dealers, associates and media. This launch event was held at Taj Colaba.