We recently executed Fuji merchandising for their new campaign “Get Up Close and Clicking” where Minissha Lamba is the new brand ambassador. The retail execution was executed in the following cities Mumbai, Bangalore, Chennai and Hyderabad.
We installed merchandising elements in around 230 outlets in the above mentioned cities. The media used were different types of POPs viz. roll-up standee, cube box, leaflet, poster, table top, dangler and bunting.
The complete campaign was executed in a time span of 3 weeks.