The activity was held for Godfrey Philips India – Brand Pan Vilas. The activity was a month long plan of dry sampling for the guests coming into the restaurants. The activity was held at premium locations like Khan Market & GK 2.

Brand Promotions

The activity required hostesses to indulge in conversations with guests and introduce to them PAN VILAS, the new brand from Godfrey Philips India which is a premium blend Pan Masala. It was a month long activity which focused on making people aware about the brand and the rich heritage of GPI.

Brand Promotions

Brand Promotions

It was held during the weekends from 1th May 2012 – 10the June 2012. The response of the activity was tremendous as many people who never consumed Pan Masala tried it and liked the product.