The activity was held for Godfrey Philips India – Brand Pan Vilas. The activity was a month long plan of dry sampling for the guests coming into the restaurants. The activity was held at premium locations like Khan Market & GK 2.
The activity required hostesses to indulge in conversations with guests and introduce to them PAN VILAS, the new brand from Godfrey Philips India which is a premium blend Pan Masala. It was a month long activity which focused on making people aware about the brand and the rich heritage of GPI.
It was held during the weekends from 1th May 2012 – 10the June 2012. The response of the activity was tremendous as many people who never consumed Pan Masala tried it and liked the product.