Pay TM UPI Activation - Brand Activation
  • A pure ROI led BTL Activation and campaign to increase the user base of Paytm UPI downloads.
  • Paytm Wallet to UPI Downloads was challenge which was undertaken at Corporates and hot spots Pan India for a period of 45 days.
  • While Paytm Wallets userbase were high the Paytm UPI base was low and our Promoters needed to engage connect and convert the TG through a unique QR Code which was different at all locations.
  • It was a 24 city BTL Activations with Customized Canters and Regular setups at Corporates, Hotspots and Markets.
  • Duration: 45 days
  • Location: 25 Cities Pan India
  • Engaged : 1,20,000 Wallet holders
  • Data generated for UPI through QR code : 44,000
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