- Brookside the dark chocolate brand of Hershey’s was Activated, Promoted, Sampled and Sold at multiple touch points Pan India for 18 months. The touch points are Festivals, Corporates, Malls and Multiplexes & even Reality shows
- Hershey’s globally believe in a matrix of Spend to sampling to sales and we always met this standards.
- Media and Space buying, Designing, Stall Execution, Alliances, Stock inventory management, and smooth End to Activation cum sales was the focus.
- Result : 20 cities, 25 malls, 20 Multiplexes, 10 Festivals, 12 Corporate parks and more than 100 Modern Trade outlets were covered.
- Sampled : 8 lakhs TG
- Brookeside sold worth : 40 lakhs