We conducted demonstration and promotion of Samsung smartphones in 24 stores around Delhi/NCR. The activity was aimed at showing the unique features of Samsung smartphones and educating the TG about the latest technology Samsung is using in their products.
Female promoters who were trained and educated about all the Samsung products were present in the stores, these promoters interacted and demonstrated the capabilities of the Samsung smartphones in these stores. They were also responsible for pushing sales and getting KYC forms filled from the TG.
This activity took place from 10th march to 1st April 2012. The sales of Samsung smartphones was really good during this activity and the consumers were really interested int he products.